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Arlington, VA (PRWEB) April 19, 2006

Even though there will be many changes between now and April 29th, Todd Lokken, President of Strategic Fantasy Football has taken a look at the top ten picks in this year?s draft.

?Many players coming out of school still have a chance to improve their position through individual workouts, while others could bottom out with poor results at the same workouts,? says Lokken. Therefore, with a month to go, here is a look at the top 10 picks:

1) Houston Texans: Reggie Bush, RB?USC. Lokken?s analysis: ?No way Houston trades this pick, and Bush has been the target since the middle of the 2005 college season.?

2) New Orleans Saints: D?Brickashaw Ferguson, OT?Virginia. ?The Saints need a tackle, and Ferguson is the best on the board right now,? says Lokken. However, do not be surprised if the Saints trade this pick and try to get Ferguson later in the top 10.

3) Tennessee Titans: Matt Leinart, QB?USC. Lokken says, ?If Leinart had come out last year, he would have been the top pick. However, number 3 isn?t too bad, especially with Steve McNair on the downside of his career.?

4) New York Jets: Vince Young, QB?Texas. ?Ok, so the Jets traded for Patrick Ramsey. He is not a long term solution,? says Lokken. ?Look for the Jets to still take a QB this year, and imagine Vince Young in the big apple!?

5) Green Bay Packers: AJ Hawk, LB?Ohio State. Lokken?s analysis: ?The Packers have had a shoddy defense for some time. Those in Packer country know that the Mike Sherman era allowed the Packers to get worse and worse on defense every year, so this pick is a great start to rebuilding the defense.?

6) San Francisco 49ers: Vernon Davis, TE?Maryland. Lokken analysis: ?Since they traded top receiver Brandon Lloyd, the 49ers will be working to surround Alex Smith with quality receivers, and Davis fills that role. Look for him to make an impact fantasy wise in his first year,? says Lokken.

7) Oakland Raiders: Haloti Ngata, DT?Oregon. Lokken analysis: ?Oakland would clearly love a QB in this spot, but it is doubtful that Young or Leinart will still be available. While Jay Cutler may be a possibility, it is more likely that Oakland try to trade up (possibly with New Orleans) to grab a QB. If not, then Ngata is the guy.?

Buffalo Bills: Broderick Bunkley, DT?Florida State. Lokken analysis: ?While Buffalo would love to have Ngata, Oakland will grab him before Buffalo. However, if Oakland does trade up, then Buffalo may certainly wind up with Ngata?, says Lokken.

9) Detroit Lions: Michael Huff, DB?Texas. Lokken analysis: ?The Lions need defensive help, and Huff brings instant credibility to the NFL. This should not be much of a surprise.?

10) Arizona Cardinals: Jay Cutler, QB?Vanderbilt. Lokken analysis: ?While Dennis Green and the Cardinals in general have a history of surprise at the NFL draft, the current rumor suggests the Cardinals will go with a QB here. That rumor should ring true, as Cutler should be available.?

?Free agency is still in full swing, and couple that with draft workouts, the first round, especially the top 5, is in tremendous flux,? says Lokken. ?Look for many things to change before April 29th, and expect many surprises even on draft day.?

Strategic Fantasy Football provides fantasy football analysis and strategy for players of fantasy football. For more information, contact Todd Lokken at 847.985.8566.

About Todd Lokken:

Todd Lokken publishes articles and reports and provides news, views and information about fantasy sports and at http://www.toddlokken.com.

This article may be reprinted in full so long as the resource box and the live links are included intact. All rights reserved. Copyright 2006 Strategic Fantasy Football.

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Port Huron, MI (PRWEB) October 22, 2005

U.S. Cellular could be the clear-cut winner of the upcoming World Series between the Houston Astros and the Chicago White Sox, as the wireless company is expected to receive $ 3.15 million in exposure from the TV broadcast of the first two games, according to naming rights marketing and sponsorship research firm, Front Row Marketing Services.

?The exposure and value that U.S. Cellular will receive from these two games, indicates that venue naming rights provides additional value above and beyond the contracted elements.? said, Dick Sherwood, President of Front Row Marketing Services, ?The World Series will provide U.S. Cellular with an exurbanite amount of national attention.?

Front Row Marketing Services negotiates naming and title rights deals for its clients and conducts quantitative analysis for high profile annual sporting and entertainment events. Based on the $ 325,000 cost of a 30-second commercial spot during Fox?s game one and two broadcasts of the World Series and U.S. Cellular receiving an estimated four minutes and 51 seconds of in-broadcast exposure, U.S. Cellular would net $ 3.15 million of in-broadcast media value from their in-stadium signage, on-screen graphics and verbal mentions. This projected evaluation is based on the first two World Series games, if the World Series returns to U.S. Cellular Field for games six and/or seven, U.S. Cellular will receive additional exposure.

Published sources have reported the total cost of the ‘Naming’ Rights for U.S. Cellular Field at $ 68 million over 20 years.

How other 2005 Events and Venues Faired:

SUPER BOWL XXXIX- Alltel Stadium:

Alltel, the ‘Naming’ Rights partner of Alltel Stadium, received $ 16.96 million of broadcast media value during the 2005 Super Bowl which was broadcast on Fox, Alltel received three minutes and 32 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 2.4 million) for a 30-second broadcast commercial spot

Published sources have reported the total cost of the ‘Naming’ Rights for Alltel Stadium at $ 6.2 million over 10 years.

NCAA FINAL FOUR CHAMPIONSHIP GAME ? Edward Jones Dome:

Edward Jones, the ‘Naming’ Rights partner of Edward Jones Dome, received $ 1.32 million of broadcast media value during the 2005 NCAA Final Four Championship Game which was broadcast on CBS, Edward Jones received 44 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 900,000) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the ‘Naming’ Rights for the Edward Jones Dome at $ 73.6 million over 23 years.

NBA FINALS- Game Seven- SBC Center:

SBC, the ‘Naming’ Rights partner of SBC Center, received $ 7.8 million of broadcast media value during game seven of the 2005 NBA Finals which was broadcast on ABC, SBC received 11 minutes and 15 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 350,000) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the ‘Naming’ Rights for SBC Center at $ 41 million over 20 years.

77th ACADEMY AWARDS- Kodak Theatre:

Kodak, the ‘Naming’ Rights partner of the Kodak Theatre, received $ 6.9 million of broadcast media value during the 77th Academy Awards which was broadcast on ABC, Kodak received two minutes and 11 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 1.6 million) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the ‘Naming’ Rights for the Kodak Theatre at $ 75 million over 20 years.

Front Row Marketing Services, a division of public assembly facility management firm, Global Spectrum, is based in Langhorne, PA with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Des Moines, IA and Detroit, MI. Front Row has conducted sponsorship evaluation analyses for numerous sporting events and properties, including the NBA?s Philadelphia 76ers, NFL’s Houston Texans and Philadelphia Eagles, Wachovia Center, the PGA and LPGA Tours, Dover International Speedway, and Boston University. Additionally, Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over fifteen accounts.

Global Spectrum is the fastest growing firm in the public assembly facility management field with more than 45 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world?s largest sports and entertainment firms, Comcast-Spectacor, which also owns the Wachovia Center and Wachovia Spectrum, the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, the Philadelphia Phantoms of the American Hockey League, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet-Philadelphia, a regional sports programming network, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, and Front Row Marketing Services, a commercial rights sales company. Comcast-Spectacor also owns three minor league baseball teams – the Bowie Baysox, the Delmarva Shorebirds and the Frederick Keys – all affiliates of the Baltimore Orioles.

Contact:

Eric R. Smallwood

Vice President of Marketing

Front Row Marketing Services

Phone: (810) 984-2608

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Naples, FL (PRWEB) January 22, 2006

Indianapolis Colts Head Coach Tony Dungy will be headlining the 19th annual, NFL?-sanctioned Super Bowl Breakfast telecast, airing live, in its entirety, February 4 exclusively on the Sky Angel nationwide, direct-to-home satellite television service. Sky Angel? is among the nation’s three DBS operators, along with DirecTV

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Philadelphia, PA (PRWEB) February 2, 2006

As the Pittsburgh Steelers and Seattle Seahawks hunker down in the Motor City, Cadillac and Ford prepare for maximum overdrive in the race for brand exposure during Super Bowl XL.

According to ROI projection analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm, Cadillac is expected to come out ahead of Ford in the battle for brand exposure, Cadillac is expected to receive $ 24.1 million in exposure from the Super Bowl XL?s Sunday night broadcast.

Based on the $ 2.6 Million cost of a 30-second commercial spot during ABC?s broadcast of Super Bowl XL and the $ 1.6 Million estimated cost for a 30-second commercial spot during the Cadillac Post Game Show, it is projected that Cadillac will receive an estimated 1 minute and 20 seconds of in-broadcast exposure during the game broadcast and 11 minutes and 30 seconds during the Post Game Show, Cadillac would net $ 24.1 million in broadcast media value from in-stadium signage, on-screen graphics and verbal mentions.

Eric Smallwood, VP of Marketing and Research for Front Row Marketing Services said, ?The exposure and value that Cadillac and Ford will receive from this one event, indicates that sponsorship and naming rights continues to be a valuable commodity for corporations.? Smallwood continued, ?Corporations should take notice at the value that they could receive from corporate sponsorship rights.?

Ford Motor Company is expected to receive $ 19.2 million of in-broadcast exposure from its various signage elements related to the naming rights of Ford Field. Ford is expected to garner an estimated 3 minutes and 42 seconds of in-broadcast exposure during the game broadcast, from in-stadium signage, on-screen graphics and verbal mentions.

Published sources have reported the total cost of the ‘Naming’ Rights for Ford Field at $ 40 million over 20 years.

How other Football ?Naming? and Title Rights Partners Faired:

FedEx Orange Bowl: (2006)

FedEx, the title rights partner for the Orange Bowl, received $ 50.8 million of broadcast media value during the 2006 FedEx Orange Bowl which was broadcast on ABC, FedEx received 47 minutes and 34 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 535,000) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the title sponsorship for FedEx Orange Bowl from between $ 11 to $ 13 million per year.

SUPER BOWL XXXIX- Alltel Stadium: (2005)

Alltel, the ‘Naming’ Rights partner of Alltel Stadium, received $ 16.96 million of broadcast media value during the 2005 Super Bowl which was broadcast on Fox, Alltel received three minutes and 32 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 2.4 million) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the ‘Naming’ Rights for Alltel Stadium at $ 6.2 million over 10 years.

SUPER BOWL XXXVIII ? Reliant Stadium: (2004)

Reliant Energy, the ‘Naming’ Rights partner of Reliant Stadium, received $ 16.5 million of broadcast media value during the 2004 Super Bowl which was broadcast on CBS, Reliant Energy received three minutes and 41 seconds of exposure. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 2.25 million) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the ‘Naming’ Rights for Reliant Energy at $ 300 million over 32 years; this also includes the Reliant Astrodome and Reliant Park.

Front Row Marketing Services, a division of public assembly facility management firm, Global Spectrum, is based in Philadelphia, PA with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Des Moines, IA and Detroit, MI. Front Row has conducted sponsorship evaluation analyses for numerous sporting events and properties, including the NBA?s Philadelphia 76ers, NFL’s Houston Texans and Philadelphia Eagles, Wachovia Center, the PGA and LPGA Tours, Dover International Speedway, and Boston University. Additionally, Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 15 accounts.

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 50 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services and 3601 Creative Group, a full-service in-house advertising agency. Comcast-Spectacor also owns the Bowie Baysox, the Delmarva Shorebirds, the Frederick Keys baseball teams, all affiliates of the Baltimore Orioles. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.

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PHILADELPHIA, PA (PRWEB) October 4, 2006

Comerica Bank, the naming rights partner of the Detroit Tigers for Comerica Park, could be the clear-cut winner of the upcoming American League Playoffs and World Series. Comerica is expected to receive a minimum of $ 1.36 million in-game exposure from each home game televised during the playoffs, according to naming rights marketing and sponsorship research firm, Front Row Marketing Services.

?The exposure and value that Comerica will receive will help to provide a huge return on their investment,? said, Eric Smallwood, VP of Marketing and Research for Front Row Marketing Services, ?These post-season games will provide Comerica with an enormous amount of national attention, which they have not seen since the 2005 All-Star Game at Comerica Park.?

Front Row Marketing Services, a subsidiary of Philadelphia-based sports and entertainment firm Comcast-Spectacor, negotiates naming and title rights deals for its clients and conducts quantitative analysis for high profile annual sporting and entertainment events.

The chart below outlines the various series games, the estimated exposure for Comerica, the average cost of a 30-second commercial broadcast rate and the overall exposure value for each particular series game. The projection analysis was conducted by analyzing past years playoff games, 2006 Detroit Tigers home games and other nationally televised MLB games.

Series

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Hollywood, CA (PRWEB) August 16, 2008

Join Tony T as he breaks down the big NFL and College Football TV games on Tony T’s Sports Bets TV Show airing 7 days a week on http://gamblerstelevision.com

Here are a few of the big TV games Tony T will break down from a sports betting perspective with sports odds from sportsbooks on this months series of shows. Football season begins with the NFL Preseason action and College Football opens in late August with plenty of non-conference NCAA Football action.

We draw closer to week 1 of NFL and College Football season Gamblers Television is all over the excitement of the start of the NFL and NCAA College Football season. The Rich Rodriguez era begins at Michigan, as the Michigan Wolverines will host the Utah Utes. Steve Spurrier’s South Carolina Gamecocks will face North Carolina St Wolfpack. The Pac 10 gets into action, as the Oregon Ducks will host the Washington Huskies and the Hawaii Rainbows travel to face the Florida Gators.

Here a few of the Big College & Pro Football Games covered on this month’s series of shows:

College Football Week 1

North Carolina St Wolfpack @ South Carolina Gamecocks

Utah Utes @ Michigan Wolverines

Hawaii Rainbows @ Florida Gators

Virginia Tech Hokies @ East Carolina Pirates

Oklahoma St Cowboys @ Washington St Cougars

Washington Huskies @ Oregon Ducks

NFL Pro Football

San Francisco 49ers @ Chicago Bears

Philadelphia Eagles @ New England Patriots

Pittsburgh Steelers @ Minnesota Vikings

New York Jets @ Philadelphia Eagles

Houston Texans @ Dallas Cowboys

Green Bay Packers @ Denver Broncos

Check out our updated daily schedule of games by visiting our TV Show page at http://www.GamblersTelevision.com


Tony T lays down the sports odds and his sports bets for his sports betting TV show. Click http://gamblerstelevision.com to view Tony T’s Sports Bets TV show archives if you missed any day of the week. Click http://www.gamblerstelevision.com/gamblerstelevision/allvids to view Tony T’s Sports Bets latest show by Video on Demand.

About Tony T:

Tony T’s Show Page at http://www.GamblersTelevision.com

Tony T is the host of Tony T’s Sports Bets TV Show airing 7 days a week at Gamblers Television. A brand new episode is filmed each and every day to cover the day’s action. Tony T’s job is to help his viewers pick winners when they make sports betting decisions on the NFL and NCAA College Football. Tony T is a life long Raiders fan but when he places sports bets on the Raider games he puts aside his passion for the silver and black. Most guys out there could care less about sports unless they can bet on it. Tony T helps to provide his viewers what they can’t get from the radio and TV and that is a TV show that focuses on betting on Pro Football and College Football using sports betting odds from sportsbooks. Whether a big bettor or a small bettor is looking for help to fill out parlay cards, looking for sports bet odds from sportsbooks, college or pro basketball picks or help filling out office pools and death pools check out Tony T seven days a week on GamblersTelevision.com. Tony T will give out the sports odds for your sports bets from sportsbooks on his show. The shows are archived each an every day in case you missed a day. A new episode is aired 7 days a week.

There will be no talk of dog fighting, cat fighting or cock fighting because it really doesn’t matter to sports fans. Tony T won’t talk about who Tony Romo is dating this week because it really doesn’t matter to sports fans.

The 4 most important questions football fans want answered are the following:

Should one lay the points?

Should one take the points?

Should one play the over?

Should one play the under?

This TV show helps answer the 4 most important questions from sports fans.

Visit Tony T’s Sports Bets TV show by clicking: http://GamblersTelevision.com

So before stepping up to the Las Vegas sportsbook sports betting window with sports bets, before filling out a parlay card, before putting a call into the man or before turning in an office pool check out Tony T’s Sports Bets on GamblersTelevision.com each and every day for a new episode that covers the day’s sports betting action.

The show is available on Video on Demand each and every day by visiting http://www.gamblerstelevision.com/gamblerstelevision/allvids

Visit Tony T’s Sports bets TV show page by clicking: http://GamblersTelevision.com

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Algonquin, IL (PRWEB) October 14, 2005

Antowain Smith, who essentially has ridden the bench all year for the New Orleans Saints, has suddenly become a hot property with the season-ending injury to Deuce McAllister. Smith is expected to fill in for McAllister, who was off to one of the best starts this year, according to Todd Lokken, President of Strategic Fantasy Football. Thus far in 2005, Smith has 26 attempts for 73 yards, with the majority of that work coming after McAllister went down in Green Bay with an injury.

In Seattle, another injuries opened the door for another much-craved player, Joe Jurevicius. When Darrell Jackson and Bobby Engram went down with injuries, Seattle was looking for a #1 receiver. Jurevicius stepped into the role with a huge game against St. Louis, after being virtually invisible through the first 4 weeks. ?Last week, Jurevicius really stepped up, and he has a very favorable matchup this week against the woeful Houston Texans?, says Lokken.

While there are still attractive players through week 5, other players are finding their value almost nil at this point. With the season ending injury, McAllister tops the most-dropped list. Additionally, another running back out for the year, Najeh Davenport of the Green Bay Packers is the second most dropped player, which is really no surprise. What is of some surprise is the availability in many leagues of Aaron Brooks, who had an awful performance against the Packers. ?It looks like owners are just tired of the inconsistency with him?, says Lokken.

Other top free agent signings include Mark Brunell and Jerome Bettis, while other most-dropped players include Derrick Blaylock and Marcel Shipp.

Strategic Fantasy Football provides fantasy football analysis and strategy for players of fantasy football. For more information, contact Todd Lokken at 847.985.8566.

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Vernon Hills, IL (PRWEB) December 10, 2005

There are a lot of great contests this week, and picking out sleepers is very difficult. Strategic Fantasy Football considers a sleeper ?someone who is not in a fantasy lineup every week?, according to Todd Lokken, company President. ?A sleeper is not someone who starts every week who suddenly has a fantastic game. That is expected to happen. A sleeper is someone you plug into your lineup, and they then score some nice points for the week.?

First up, the Detroit Lions visit Green Bay to take on the Packers. While this has been an extremely frustrating year for Brett Favre and the rest of the Packers, they have been within a touchdown in almost every loss this year. So, despite the team?s 2-10 record, Strategic Fantasy Football is picking Samkon Gado to run all over a shoddy Detroit defense, and Brett Favre to get back on track as well. While Gado does have fumbling problems and Favre interception issues, the Lions are in such disarray that the Packers should have no problem scoring in this matchup.

Next, we travel to Minnesota, where the Vikings are licking their chops awaiting for the absolutely awful St. Louis Rams defense. The Rams are only one of two NFL teams to give up two or more touchdown passes in a game (the Titans are the other). As a result, expect big games out of both Brad Johnson and Koren Robinson, who seems to have become the favorite wide receiver in Minnesota these days. The Vikings, who seemed to be destined for an 11 or 12 loss season a couple of months ago, have definitely turned things around behind Johnson, says Lokken. On the flipside, stay away from the Rams Defense, as they have been manhandled this year, especially the last two weeks (by the Houston Texas and the Washington Redskins).

Finally, a few other players who should have great stats this weekend are Atlanta?s Warrick Dunn against the New Orleans Saints, Dallas? Keyshawn Johnson against the Kansas city Chiefs, and the Tennessee?s QB Steve McNair against the Houston Texans.

Strategic Fantasy Football provides fantasy football analysis and strategy for players of fantasy football. For more information, contact Todd Lokken at 847.985.8566.

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PHILADELPHIA, PA (PRWEB) June 26, 2005

Tim Duncan and SBC shared the spotlight in San Antonio. Tim Duncan and the Spurs won their third NBA title in seven years and SBC, the ‘Naming’ Rights partner of the SBC Center in San Antonio, Texas, received $ 7,875,000 of broadcast media value during the Game Seven broadcast of the NBA Finals, according to naming rights marketing and sponsorship research firm, Front Row Marketing Services.

Front Row Marketing Services negotiates naming and title rights deals for its clients and conducts quantitative analysis for high profile annual sporting and entertainment events. During ABC’s Game Seven broadcast, SBC received eleven minutes and fifteen seconds of exposure.

Dick Sherwood, Front Row Marketing Services said, “The exposure and value that SBC received from this one game, indicates that venue naming rights is still a worthwhile investment for corporations.” Sherwood continued, “Corporations should take notice of the value that they could receive with a partnership at a venue without a corporate name.”

According to Front Row’s evaluation analysis, the exposure SBC received was attributed to (10:27) of on-court signage, (0:08) of fascia signage, and 4 verbal mentions by the ABC broadcast crew. The broadcast media value is determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 350,000) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the ‘Naming’ Rights for SBC Center at $ 41 million over 20 years.

Front Row Marketing Services, a division of public assembly facility management firm, Global Spectrum, is based in Langhorne, PA with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Des Moines, IA and Detroit, MI. Front Row has conducted sponsorship evaluation analyses for numerous sporting events and properties which includes; the NBA’s Philadelphia 76ers, NFL’s Houston Texans, Philadelphia Eagles, Wachovia Center, The PGA Tour, Ford Championship at Doral, and Boston University.

Additionally, Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over fifteen accounts.

Global Spectrum, the fastest growing firm in the public assembly facility management field with more than 45 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world’s largest sports and entertainment firm Comcast-Spectacor, which also owns the Wachovia Center and Wachovia Spectrum, the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, the Philadelphia Phantoms of the American Hockey League, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet, a regional sports programming network, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, and Front Row Marketing Services, a commercial rights sales company. Comcast-Spectacor owns three minor league baseball teams – the Bowie Baysox, the Delmarva Shorebirds and the Frederick Keys – all affiliates of the Baltimore Orioles.

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Philadelphia, PA (PRWEB) January 8, 2006

Front Row Marketing Services, a national company which specializes in naming and title rights negotiations and ROI analysis, has awarded FedEx its inaugural Golden Spoon Award, presented to the NCAA bowl game title sponsor who received the most value from brand awareness during this year?s bowl season.

All 28 NCAA Division I bowl games were monitored by Front Row Marketing Services for their title and/or presenting sponsors branding exposure during their broadcast. FedEx, as the title sponsor of the 2006 FedEx Orange Bowl, which aired on ABC on January 3, 2006, from Dolphins Stadium (Miami, FL), took top honors for this inaugural award with over $ 50 million in branding exposure value.

“The three overtimes and five hour broadcast provided the FedEx brand with $ 50.8 million in branding exposure,” said Eric Smallwood, Vice President of Research for Front Row Marketing Services.

According to Front Row Marketing Services analysis, FedEx?s estimated value is attributed to 47 minutes and 34 seconds of in-broadcast exposure from on-screen logo and text graphics, in-stadium signage, uniform patches and verbal mentions. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($ 535,000) for a 30-second broadcast commercial spot.

Published sources have reported the total cost of the title sponsorship for FedEx Orange Bowl from between $ 11 to $ 13 million per year.

A complete analysis of all 28 bowl games is available through Front Row Marketing Services at (810) 984-2608.

Front Row Marketing Services is a division of public assembly facility management firm, Global Spectrum. Based in Philadelphia, PA, with offices in Tampa, FL, Ridgefield, CT, Ft. Collins, CO, Des Moines, IA and Detroit, MI, Front Row Marketing Services conducts sponsorship evaluation analyses for numerous sporting events and properties, including the NBA?s Philadelphia 76ers, NFL’s Houston Texans and Philadelphia Eagles, Wachovia Center, the PGA and LPGA Tours, Dover International Speedway, and Boston University. Additionally, Front Row Marketing Services generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 15 accounts.

Global Spectrum is the fastest growing firm in the public assembly facility management field with more than 45 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world?s largest sports and entertainment firms, Comcast-Spectacor, which also owns the Wachovia Center and Wachovia Spectrum, the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, the Philadelphia Phantoms of the American Hockey League, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet-Philadelphia, a regional sports programming network, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, and Front Row Marketing Services, a commercial rights sales company. Comcast-Spectacor also owns three minor league baseball teams – the Bowie Baysox, the Delmarva Shorebirds and the Frederick Keys – all affiliates of the Baltimore Orioles.

Contact:

Eric R. Smallwood

Vice President of Marketing

Front Row Marketing Services

PH: (810) 984-2608

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