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Medford, OR (PRWEB) September 23, 2009

Motorcycle Superstore, the leading e-tailer of motorcycle gear, apparel, parts and accessories, proudly announces the successful launch of dynamic one-to-one email merchandising. By leveraging WebTrends customer behavioral analytics with ExactTarget’s cutting edge email marketing solution, Motorcycle Superstore has taken their email strategy to the next level.

For the past several years, Motorcycle Superstore has been on a mission to maximize their use of email marketing. “With ExactTarget’s advanced email functionalities and WebTrends’ integrated analytics tools, we’ve tested and analyzed many aspects of our overall email strategy from send frequency, day-of-week and time-of-day optimization to subject lines, layouts and advanced segmentation techniques,” says Erick Barney, VP of Marketing for Motorcycle Superstore. “Dynamic one-to-one merchandising has been the ultimate goal of our quest and we’re finally there,” he exclaims.

Based on a combination of products viewed while browsing the site and products abandoned in their shopping carts, each customer receives a personal set of recommended items according to their own historical interaction with Motorcycle Superstore. This is accomplished by cross-referencing a customer behavioral data feed from WebTrends Marketing Warehouse with a product data feed from Motorcycle Superstore and all data relationships and merchandising rules are programmed within ExactTarget’s platform.

Following the initial live send, with the dynamic feature enabled on only 10% of Motorcycle Superstore’s active send list, the one-to-one products lifted the email’s total revenue over 24%. “In our analysis, we made sure to exclude the default product referred orders so only the dynamically placed products were credited,” states Sequoyah Munroe, Motorcycle Superstore’s Promotional Coordinator. “As we had hoped, customers seem to react impulsively to these familiar products…this is really working,” she adds.

With more testing and analyzing, Motorcycle Superstore plans to continue refining their methods and business rules related to dynamic one-to-one merchandising. Barney says the next phase will incorporate related items from their third party product recommendations engine into the mix.

Motorcycle Superstore would also like to thank Cameron Nelson of ACR Analytics for his key role in pulling this project together.

About Motorcycle Superstore, Inc.

No matter what style of motorcycle you ride, Motorcycle Superstore has the gear you need. Motorcycle Superstore offers the largest online selection of motorcycle gear, apparel, parts and accessories. You’ll find the guaranteed lowest prices on everything from motorcycle helmets, jackets and boots to motorcycle tires, luggage and covers. Offering free shipping options, safe and secure ordering, and no hassle returns, Motorcycle Superstore is the premier online motorcycle outfitter. For more information, visit http://www.motorcycle-superstore.com or call 1-877-668-6872

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s, Motorcycle Superstore and Wellpoint, Inc. For more information, please visit http://www.exacttarget.com or call 1-866-EMAILET.

About Webtrends, Inc.

Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry’s most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills, Motorcycle Superstore and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers’ online experiences. Webtrends was the first web analytics company, founded over 15 years ago.

About ACR Analytics

ACR Analytics is a highly experienced consultancy that specializes in providing digital marketers the insights they need to acquire, convert and retain more customers. Marketing insight is our product. It’s what you get when we combine in-depth web analytics with our insider’s perspective. It’s what we have provided to companies such as Microsoft, Hilton, E*TRADE, Ticketmaster, T-Mobile and many others.

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Philadelphia, PA (Vocus) July 23, 2010

More than 500 children and their families will participate in Healthy Hoops, an asthma education and management program at the Hagan Arena, Saint Joseph?s University, Philadelphia, PA, on July 25, 2010. The program is presented by the Healthy Hoops Coalition and sponsored by Keystone Mercy Health Plan, the largest medical assistance managed care organization in Pennsylvania,

Keystone Mercy members and program participants will be provided with health assessments, including, blood pressure, body mass index (BMI), height, weight and lung function testing. Participants will also receive nutrition information and demonstrations on the use of asthma control devices such as peak flow meters and spacers. Asthmatic participants and their caregivers will receive a one-on-one personal consultation with asthma experts to review recommendations for treatment and care plans to teach how to manage and control their asthma at home.

In addition to the healthcare screenings, children will be invited to meet with the celebrity players in the Charlie Mack Celebrity Basketball Game, and to attend the game, immediately following the Healthy Hoops program. More than 25 professional athletes and celebrities will be in attendance, including rapper/actor T.I., Boston Celtic?s Ray Allen and actor/comedian Mike Epps.

Healthy Hoops was created in 2003 by Keystone Mercy Health Plan in collaboration with the Healthy Hoops Coalition, whose members include Crozer-Keystone Health System, the American Lung Association, local basketball coaches and health organizations. The program uses basketball as a vehicle to teach children and their families how to effectively manage asthma, through appropriate medication usage, proper nutrition, monitored exercise and recreational activities.

Philadelphia has one of the highest rates of asthma in the nation and was ranked in 2010, by the Asthma and Allergy Foundation of America, as the country?s eighth-worst city to live in for asthma sufferers. In 2009, the city was ranked 12th.

WHEN:

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(PRWEB) October 16, 2003

A workshop designed to assist young men and women to recognize the signs of an abusive relationship is being offered for youth between the ages of 12-18.

Heart of the Family is presenting the teen dating violence prevention workshop on Saturday, October 18, 2003, from 9:00 AM to 2:00 PM at Calvary United Methodist Church, Flint, Michigan.

After completing this workshop, participants will be better able to recognize the signs of an abusive relationship and the elements that make for healthy interpersonal relationships.

Flint Mayor James W Rutherford will open the program speaking on the vital role community centers play in character building and social skills development.

Parent orientation will follow with an introductio! n of workshop facilitators Jim & Elsa Croucher, founders of Citizens Against Domestic Violence, Middletown, Ohio.

The Croucher’s whose 18-year old daughter Tina was murdered by her ex-boyfriend have spoken to 6,000 high school and college students nationally.

Research has shown an alarming trend of acceptance for some form of violence in their interpersonal relationships.

A survey conducted by the University of Wisconsin-Milwaukee reported that students found it acceptable for violence to be used, “if a girl yelled at her boyfriend or insulted him in front of his friends.” The students surveyed also felt a girl deserved to be shoved or slapped by her boyfriend if she was seen talking to another boy.

A Harvard study published in the August 2001 issue of the Journal of the American Medical Association (JAMA) reported that teen dating violence often leads to other risky behaviors such as substance abuse, promiscuity, unhealthy weight control, pr! egnancy and suicide.

These are the behaviors the workshop seeks to change.

Heart of the Family is a non-profit organization committed to empowering abused women and children exposed to family violence.

Michael F Craig founded the organization following the loss of his daughter Nichole who died from childbirth complications ten days after being beaten by her husband Mustafah Muhammad who then roamed the defensive backfield for the Indianapolis Colts. Years earlier he loss his only son Brian who died from a gunshot wound to the head during a dispute with his girlfriend.

Craig travels widely sharing the pain of his losses and is often called upon for media interviews.

The impact on the lives of the youth participating in the workshop will be immediate. They will leave with a better understanding of the cycle of abuse that is destroying our families, devastating our communities, and contributing to the violence spilling over into our school classrooms.

Admission is free and all are welcome regardless of fa! ith or belief.

To register goto Events at http://www.heartofthefamily.info .

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(PRWEB) April 13, 2005

Game: Indianapolis Saberkatz vs. Pittsburgh Passion

Game Time: Saturday, April 16, 2005 at 7:05 p.m.

Location: Arsenal Technical High School, 1500 East Washington Street, Indianapolis.

Media Contact: Teresa Carter, Co-Owner, at (317) 387-1316.

This Saturday evening, women’s pro football will kick off in Indianapolis. Yes, WOMEN’S pro football. Unlike the Indianapolis Colts, the Indianapolis Saberkatz play in a high school stadium. But like the Colts, they face an adversary from The City of Steel. Their opener will be against the Pittsburgh Passion.

The Saberkatz have been in training throughout the winter in preparation for this season. Led by veteran coach K.C. Carter, the squad competes in the 36-team National Women’s Football Association. This Saturday’s opener will be the first regular-season game in franchise history. Says Coach Carter, “I have won championships at all levels as a player and as a coach. I look forward to competing against my new division rivals.”

The Saberkatz field over forty players, most of whom are working women and mothers. Players range in age from the early twenties to mid-forties. Each player receives modest compensation, but not enough to make pro football a full-time pursuit. The roster includes graduates of Purdue, Indiana, Tennessee, and other large universities.

The Saberkatz’ opponent, the Pittsburgh Passion, completed the 2004 season with a 6-2 record. Head coach Ed Jenkins anticipates a challenging game. “We know the Saberkatz have exceptional talent and are a well coached team which means that we’ll need to be at the top of our game if we want to leave there with a win.”

General admission tickets run $ 10, about the price of a parking spot for a Colts game. For children under 12 who are accompanied by adults, tickets are free. With these policies, team owners anticipate a spirited crowd for the opener.

To interview players or coaches, or to arrange to watch a game, contact K.C. or Teresa Carter at (317) 387-1316.

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Fishers, IN (PRWEB) October 29, 2004

Flexware Innovation, Inc. raised $ 68,000 to fund a Hamilton County Habitat for Humanity home. Flexware employees accepted the challenge at an all-company meeting on July 14, 2004. The company matched the first $ 5,000 raised get the effort started.

“We knew from the outset that the employees of Flexware would not be able to raise this money alone,” said Dwayne Butcher, one of Flexware’s fund raiser organizers. “We talked about needing an army of people to help in the effort.”

The company formed a campaign entitled, “The Technology Drive Challenge,” named after the street on which Flexware’s headquarters is located. The campaign challenged the numerous companies surrounding Flexware to participate. The Indianapolis Star learned of the campaign and wrote an article detailing the efforts.

Keith Tyner, an executive with LPL Financial Services, read the article in the Star and contacted Butcher to discuss how he could be involved. “I was excited that someone responded after reading the article, but when Keith told me he would match up to $ 35,000,

I was stunned,” explained Butcher.

With matching funds in place, Flexware’s staff began asking individuals to participate through donations. Ronda McClurg, Flexware’s Manager of Partner Relations, joined Butcher in organizing and executing the campaign. The company’s employees made individual donations and asked up to 10 others to do the same. As a result of that challenge, a Flexware employee’s friend donated $ 5,000 to the campaign.

Many companies on Technology Drive, joined the effort. The Fieldhouse, Deveaus Gym, Charles Schwab, and MCL Window Coverings were initial participants.

Butcher explains, “Charles Schwab was instrumental in helping us raise the $ 68,000. They donated $ 10,000 from their corporate office, which was then matched.” In addition, Diane Jacobs of Charles Schwab organized and hosted a hotdog lunch for the office park that raised over $ 1,400. CallTech Communications purchased more than 120 lunches for its staff and Netfor, Inc. did the same for its 30 employees.

“The army we talked about in the beginning was just that,” Butcher said. “Sign Craft donated several signs for the fund raiser. The Indianapolis Colts donated a Brandon Stokley autographed football. CPS Corrugated Packaging donated 50-yard line tickets to a Colts game and dinner at an upscale restaurant. These donations were packaged together and used in a raffle.”

The raffle was promoted by “Jersey Johnny,” a 1070AM-WIBC broadcaster, on his weekly Colts and sports call-in show. The raffle raised over $ 1,200.

Offsetting some of the cost, MCL Window Coverings donated blinds for seven Habitat homes. Kinder Electric provided or facilitated electrical services for seven homes, equaling $ 14,700 in in-kind donations.

Some efforts still continue, so Butcher remains hopeful that the full $ 70,000 will be raised.

Butcher summarized, “Before we started this campaign, I thought Habitat was simply a nice organization doing nice things for people. In reality, they help break the cycle of poverty that a family has lived in. It impacts the family’s future, especially the children. That benefits the entire community.”

About Flexware Innovation, Inc.

Flexware was founded in 1996 by Scott Whitlock and is now employee-owned. The software development company found a niche in manufacturing by connecting the increasingly automated plant floor with existing business and accounting systems. Flexware employs more than 30 manufacturing systems professionals and support staff, serving clients in the pharmaceutical, medical device, assembly, and automotive industries.

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Los Angeles, CA (PRWEB) February 13, 2008

The “City of Angels” was indisputably filled to the brim with music industry entertainment elite during the weekend of the 50th Grammy Awards. Industry events were hot ticket items as insiders and revelers poured in to connect with their favorite celebs. Among the classiest fetes of them all was Grammy Award winning producer Bryan-Michael Cox and SESAC’s 4th Annual Pre-Grammy Brunch on Sunday, February 10, 2008.

The brunch, produced by New York based marketing firm The Axiom Blue Corp, was held at the Four Seasons Beverly Hills which served as the perfect landscape. Mouth-watering fare, Bellinis, and warm weather were a perfect vista for the major tastemakers in attendance.

The Pre-Grammy Brunch has always been a highly successful event. In keeping up with it’s fresh and exciting momentum, this year’s affair was dedicated to celebrating the accomplishments of music executive Chris Hicks and Grammy award winning producers Aldrin “DJ Toomp” Davis and Nate “Danja” Hills.

Bryan-Michael Cox constructed the brunch to serve as the ideal vehicle for honoring his colleagues who have made such great milestones in the industry. Ultimately, he wanted to acknowledge these behind-the-scenes influencers who often go unobserved. Hand selected by Cox, the honorees were presented with diamond encrusted pen sets designed by upscale jewelry firm Brown and Company.

In a heartfelt speech, Cox stressed the importance of music producers using each other’s work as inspiration. He also zoomed in on how Davis, Hills, and Hicks in particular served as his biggest source of motivation during the past year. “Honestly, 2007 was the lightest year in my career which allowed me to listen with fresh ears and while both are my friends, Toomp and Danja produced some of the hottest music that I heard this year,” addressed Cox enthusiastically.

The invitation-only affair was stocked with music executives and producers by design. Industry insiders were able to network independent of the fanfare that normally accompanies celebrity promoted events. Some of the industry’s heavy hitters in attendance included Ron Fair, Kashif, Kerry “Krucial” Brothers, Manny Haley, La Ronda Sutton, Shante Paige, Bernard Parks Jr, Jaha Johnson, Shakir Stewart, Don Pooh, Ernie Singleton, Jazzy Pha, Big “John” Platt, Kenny Burns, Angela Burt Murray and many more.

Additionally, a number of artists turned out for the event including Ne-Yo, Melody Thorton of the Pussy Cat Dalls, Johnta Austin, Clifton Powell, Goapele, Marsha Ambrosius (formerly of Floetry) and Dwight Freeney of the Indianapolis Colts to name a few.

Chris Hicks is a top figure in the music industry. He holds down the pivotal roles of Senior Vice President, Urban A&R for Atlantic Records, Senior Vice President, A&R and Head of Urban Music for Warner/Chappell Music and CEO of his own company Noontime. Chris Hicks has a rock-solid track record in identifying and developing successful songwriters and recording artists. Songwriters under Chris Hicks’ Noontime umbrella have scored countless Top 10 positions on the Billboard Hot 100 over the past few years.

Nate “Danja” Hills is an established songwriter and music producer. This year, he received a Grammy in the Best Dance Recording category for “Love Stoned/I think She Knows” – recorded by Justin Timberlake. Nate has produced a string of hits during his career. He is best known for his production for Justin Timberlake, Nelly Furtado and Britney Spears to name a few.

In the words of the great Sam Cooke, “it’s been a long time coming” for honoree Aldrin “DJ Toomp” Davis.

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Carol Stream, IL (PRWEB) April 18, 2008

In the most cogent and detailed critique yet of the so-called New Atheism, former Time magazine correspondent and bestselling author David Aikman exposes the flawed reasoning of today’s chest-thumping “atheism evangelists” – and makes a strong historical case that atheistic systems and ideas are socially dangerous.

The Delusion of Disbelief: Why the New Atheism is a Threat to Your Life, Liberty, and Pursuit of Happiness (SaltRiver, an imprint of Tyndale House Publishers) is the definitive response to Christopher Hitchens, Daniel Dennett, Sam Harris and Richard Dawkins, authors (Aikman refers to them as the Four Horsemen) who have hit the bestseller charts by denouncing religious belief as both deluded and harmful to society.

“The Four Horsemen don’t just want to depict Jewish and Christian traditional beliefs as cruel or self-contradictory?They want to lay charge that anyone, at any time, who has subscribed to these beliefs has either engaged in great wickedness or has been at risk of being provoked to do so by those beliefs,” points out Aikman.

Not a traditional defense of religion, The Delusion of Disbelief counters the great attacks on faith that have been launched in recent years against the millions who attend church, go to synagogue, worship in mosques, pray in temples, or otherwise conduct lives in which religious faith plays an important role.

Explaining why it’s so important to expose the flawed logic and historical errors of the New Atheists, Aikman points out that not only are their arguments against God weak, but “atheism, when adopted wholesale by any government or society, has very profound and disturbing consequences for political liberty.”

In an era of intense debate about the appropriate role of religion in a democratic society, Aikman cites the overwhelming view of the founders that America’s liberties cannot survive if most of our nation is atheist–and unpacks what they saw as a necessary relationship between religion, virtue and freedom. France’s Alexis de Tocqueville noted this relationship in his masterwork, Democracy in America:

Despotism may be able to do without faith, but freedom cannot. Religion is much more needed in the republic they (Americans) advocate than in the monarchy they attack, and in democratic republics most of all. How could society escape destruction if, when political ties are relaxed, moral ties are not tightened? And what can be done with a people master of itself if it is not subject to God?

In the process of shattering the metaphorical light bulb of the so-called “Brights,” a term Dawkins and Dennett have used in referring to atheists (whom they view as more intelligent than religious believers), Aikman emphasizes the need for dialogue between believers and unbelievers and calls for civil discourse on both sides.

Aikman himself welcomes the opportunity to engage in such discourse with any of the Four Horsemen, but in particular would like to trade views with fellow Oxford graduate Christopher Hitchens, whose writing and journalistic talents he acknowledges while disagreeing with Hitchens’ conclusions.

The Delusion of Disbelief releases in April. A national publicity campaign is planned. Visit the book website at: http://www.isanyoneupthere.com/

Dr. David Aikman is a 23-year veteran of Time magazine, covering headline events around the globe and meeting the leading newsmakers of our times. He is the author of eight books, most notably a groundbreaking account of the church in China and its future worldwide impact, a best-selling biography of President George W. Bush’s spiritual life, and an analytical biography of the life and influence of Billy Graham. His forthcoming books include a new novel in the Richard Ireton series and a book about the Middle East.

Dr. Aikman is a columnist on world affairs for Christianity Today and writes for news publications including the Wall Street Journal, The American Spectator, and The Weekly Standard. With special expertise in China, Russia, the Middle East, Mongolia, and religious freedom issues worldwide, he is often asked to provide expert testimony at congressional hearings and to give television commentary in connection with breaking news events. His radio commentaries can be heard regularly on the Salem Communications network. Dr. Aikman also teaches history and writing at Patrick Henry College in Virginia.

Since its founding in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible, Tyndale House Publishers has since grown into one of the premier publishing houses in the industry. Tyndale products include the popular Left Behind series and numerous other New York Times bestsellers, including Indianapolis Colts head coach Tony Dungy’s No. 1 bestseller Quiet Strength. Located in the Chicago, Illinois suburb of Carol Stream, Tyndale also publishes the New Living Translation Bible and many other resources for church and family.

The Delusion of Disbelief

Answering the Arguments of Atheism

Available April 2008

Tyndale House Publishers

5 x 7 1/4

192 pages, hardcover

ISBN: 978-1-4143-1708-3, $ 16.99

For review copies and author interviews, contact Todd Starowitz,

Tyndale House Publishers

630-784-5397

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Indianapolis, IN (PRWEB) May 7, 2008

Right On Interactive and ExactTarget have announced a partnership that integrates Right On Interactive’s 5Buckets marketing automation software with ExactTarget’s email messaging service. Through this partnership, 5Buckets will connect disparate databases with outbound marketing communication applications, including ExactTarget, to enhance customer lifecycle marketing.

According to Troy Burk, President of Right On Interactive, 5Buckets is “database-agnostic,” providing an integrated marketing automation solution regardless of the type of database; CRM, Ecommerce, Analytics, POS, Financial, or Transactional.”

As more companies harness the power of business-critical email, our partnership with ExactTarget allows our customers to take advantage of a highly intuitive and sophisticated email communication solution regardless of where they store their customer data,” Burk said. “Rather than sending a one-size-fits-all message, 5Buckets helps companies sort audiences into self-defined segments and then automates the communications process.”

The software looks for changes, updates, and actions within the database and then triggers the appropriate out bound communication to the customer or prospect. 5Buckets also has the flexibility to work with multiple best-of-breed marketing technology solutions, including ExactTarget and Salesforce.com.

“The partnership between 5Buckets and ExactTarget represents an opportunity for marketers to optimize their eMarketing program,” said Peter McCormick, vice president of partnerships and co-founder of ExactTarget. “Marketers are faced with the challenge of integrating different data sources into their email marketing and this product automates this process, allowing the marketer to focus on conversion tactics,”

Stephanie Jenkins, Vice President Marketing Communications, Conseco Insurance Company, praised the value of the partnership. “5Buckets marketing automation software matches the correct ExactTarget email marketing message with the right individuals identified in our Salesforce.com database. With 5Buckets, we can easily schedule and deliver a series of actions or events, such as sending ExactTarget emails, printing and mailing direct mail pieces, or creating Tasks for sales team member follow up.

About Right On Interactive

Right On Interactive is an interactive marketing software company dedicated to helping companies build better relationships with their constituents. Right On Interactive’s “5Buckets” software, an on-demand subscription service, enables marketers the ability to automate the sophisticated and time consuming tasks associated with customer lifecycle marketing. In addition, Right On Interactive offers a range of professional services that complement its online services including CRM implementation and optimization, email marketing production services, customer data analysis, data integration, and automation alignment. Some of Right On Interactive’s customers include Marsh Supermarkets, Conseco, Wild Birds Unlimited, Colliers Turley Martin Tucker, National Pork Board, and ExactTarget. For more information please visit http://www.rightoninteractive.com.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit http://www.exacttarget.com or call 1-866-EMAILET.

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Indianapolis, IN (Vocus) February 17, 2009

Aprimo, a leading provider of software for Enterprise Marketing Management (EMM) and ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced that they have partnered to integrate ExactTarget’s email messaging services into Aprimo?s Multi-Channel Campaign Management applications.

“Our email platform combined with Aprimo?s Enterprise Marketing Management software opens a new range of email marketing possibilities for their customers,? said Jim Kreller, ExactTarget?s vice president, channel sales. ?We are pleased a leader like Aprimo selected ExactTarget?s email marketing platform to help its clients achieve their business goals.?

Aprimo?s vice president of product marketing Haresh Gangwani added, “Aprimo customers will greatly benefit from best in class email deliverability and reputation management services which Aprimo now offers through our embedded partnership with ExactTarget. This enhanced offering is a direct response to our rapidly expanding customer base using Aprimo?s multi-channel campaign management applications for digital marketing.?

This partnership is a result of ExactTarget?s Embedded Partners program, which allows qualified companies to manage email deliverability and develop unique features on top of ExactTarget?s functionality without having to make significant investments in hardware, software, bandwidth and licenses.

ExactTarget with Aprimo provides one platform for all multi-channel campaign management needs, including:

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Irvine, California (PRWEB) April 10, 2009

Neudesic today announced a Marketing Automation webinar highlighting its strategic alliance with Microsoft and ExactTarget, and the Actionable Marketing Intelligence Solution the companies are combining to offer. The webinar presentation will take place on April 28th and is positioned to illuminate the value of an integrated end-to-end Marketing Automation Platform (MAP) solution.

Actionable Marketing Intelligence Solution Home Page
CRM-Powered Sales and Marketing Webinar – Tuesday, April 28, 2009

The Actionable Market Intelligence Solution permits the automation of sales and marketing functions while incorporating real-time data into actionable decision-making tools that automate marketing and sales processes. The strategic alliance of ExactTarget’s email and marketing automation solutions with Neudesic’s system integration capabilities on a platform built upon Microsoft Dynamics CRM to provide an integrated end-to-end sales and marketing solution.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit our corporate site at http://www.exacttarget.com or call 1-866-EMAILET, or visit the Actionable Market Intelligence Solution page at email.exacttarget.com/Products/ExactTargetIntegrated/MSCRM/SolutionsAlliance.html.

About Neudesic

Neudesic is a Microsoft National Systems Integrator and Gold Certified Partner with a proven track record of providing reliable, effective solutions based on Microsoft’s technology platform. Neudesic’s technical and industry expertise empowers enterprises to enhance their technological capacity and respond to business opportunities with a greater level of efficiency. Neudesic was established in 2001 and is headquartered in Irvine, California. Neudesic offers its products and services nationwide with offices located throughout the United States, and a global presence based out of Hyderabad, India. For more information about Neudesic’s products and services, call (800) 805-1805 or visit our corporate website at http://www.neudesic.com or the Actionable Market Intelligence Solution page at neudesic.com/amis.

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