Seth Godin and Jay Levinson Keynote at marcus evans? BrandSLAM & Packaging and Design Summits
Palm Beach Gardens, FL (PRWEB) May 20, 2006
Leaders in the field of marketing and brand management will gather for a unique summit June 11-13 to discuss best practices and practical strategies and share their experiences. The brand is the company’s most valuable asset. The company name, symbols, slogans and their underlying associations are a primary source of competitive advantage and future earnings. Today, building strong brands is not getting any easier with the proliferation of brands available and the increasingly fragmented nature of today?s marketplace. Indeed, building and managing brand equity over the long term, leveraging consumer insights, brand strategies that build customer loyalty, eBranding and experiential branding are just some of the critical issues facing the industry.
Similarly, every consumer product or service is packaged in some way. The challenge is, consumers are extremely demanding and mostly take the packaging for granted. They expect it to maintain freshness, prevent breakage, prevent injury, and protect the environment; all while remaining functional. The Packaging and Design executive is therefore forced to balance the desires of the customer and viability of the package while their companies demand decreased time-to-market, newer, yet less-costly materials, and stronger brand awareness. Consequently, marcus evans is pleased to present its BrandSLAM & Packaging and Design Summits for 2006.
The BrandSLAM & Packaging and Design Summits will be held at the PGA National Resort and Spa, Palm Beach Gardens, Florida from June 11-13, 2006 and will feature keynote presentations from Seth Godin, renowned Bestselling Author and Entrepreneur and Jay Levinson, Author of the Guerilla Marketing Series, and keynote Brad Baker, Chief Product and Marketing Officer at Monster Worldwide Inc.
Other distinguished presenters at the BrandSLAM Summit include; Matt Wisk, Corporate EVP and Chief Marketing Officer at United Online Inc.; Stephen Berkov, Director, Marketing with Audi of America Inc., Sherri Prosser, Corporate Sponsorship Executive of Cingular Wireless; Greg Ott, VP, Marketing from Ask Jeeves Inc.; Chris Kircher, Vice President, Corporate Affairs, President, ConAgra Foods Foundation at ConAgra Foods; James Daniels, VP, Marketing Trojan with Church and Dwight Co. Inc.; Jason Jhonson, VP, Brand Management of AG, Interactive, American Greetings Corporation; Joey Bergstein, SVP, Global Marketing Smirnoff RTDs for Diageo North America; Rod Nenner, VP, Marketing and National Brand Sponsorship with Washington Redskins; Tim Collins, SVP, Experience Marketing of Wells Fargo and Company; John Schaufelberger, VP, Product Marketing from Burger King Corporation; Peter Krainik, Chief Marketing Officer with QD Technology and Joanne Smith, VP, Marketing at Delta Airlines Inc.
The Packaging and Design stream also promises an exciting line-up of speakers. Dr Paul Singh, Professor, School of Packaging at Michigan State University and Harold Bennett, VP Technical Packaging from Estee Lauder Companies will give timely keynote presentations while other featured speakers include Bruce Claxton, Senior Director, Design Integration of Motorola, Inc.; John Gleason, Associate Director-Business Partnerships for Proctor & Gamble; Sandy Cobin, Director of Communication Services at The Hain Celestial Group; Richard Saffron Jr., Director of Global Graphics and Package Design from Just Born, Inc.; Rebecca Fong, Group Manager with The Clorox Company; Sharon Reiter Lindberg, Design Manager of Unilever Visual Branding Center; Rebecca Walter, Director, Innovation Design and Testing for Kimberly Clark Corporation; Anne Lawrence-Cherry, Graphic and Package Design Studio Manager, Mass Channel Visual Marketing at Hallmark Cards, Inc.; Kevin Rabinovitch, Packaging and Process Development Director of Masterfoods USA; Scott Ballantine, Project Packaging Manager with Microsoft Corporation; Steven Richardson, Packaging Engineer of America Online-Package Development; Glenn White, Director, KFC Packaging Engineering from KFC, Yum! Brands; Matthew Vincent Voigt, Associate Manager, Packaging for Taco Bell, Yum! Brands and Michael Bryant, Senior Research Engineer at Welch Foods, Inc.
The attending delegation will hear from these corporate leaders as they deliver presentations on pertinent issues to the senior-level branding, packaging, design, and marketing executive. Session topics include:






