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New York, NY (PRWEB) August 18, 2008

The Legacy Scorecard compares Olympian against Jeter, Manning & Jordan.

WHAT:

What makes great? What makes an incredible athlete an indelible icon? Building a meaningful and enduring legacy starts with athletic prowess, but extends well beyond those achievements. The athlete’s brand is ultimately built, enriched and protected through proactive achievement across an array of life endeavors. Olympic swimmer, Michael Phelps, has garnered global attention for his gold medals and world records. How well is Phelps building the foundation for a legacy that lasts beyond the Olympic arena? How does his compare against the established legacies of superstars Derek Jeter, Peyton Manning, and Michael Jordan?

WHERE:

Legacy Direct measures Michael Phelps’ legacy using a new proprietary scoring system based on six Legacy Cornerstones to determine where he presently stands, and where there’s room for improvement. Phelps, with his Olympic quest, has caught the eye of fans everywhere and especially marketers and sponsors his scorecard indicates that raising the visibility of his philanthropic efforts will go a long way towards sustaining his legacy for years to come.

WHY:

The Legacy Scorecard is a leading edge measurement tool for the elite in sports and entertainment and their sponsors who aspire to be a part of redefining the standards for a lasting legacy. For athletes, a strong positive legacy translates to deeper trust, higher influence and greater commercial value. For sponsors, it helps maximize their investments, minimize risk to their brand, and ultimately create greater affinity between the consumer and the associated brands, which in turn sells products.

WHO:

Legacy Direct, is the leading legacy management resource for the elite of sports and entertainment who are committed to elevating the standards for best in class. Legacy Direct, a Rockefeller affiliated company, helps clients clarify what they stand for and leverage their celebrity into security and positive change for the business initiatives and philanthropic causes they become involved with.

INTERVIEW AVAILABILITY:

Mark Rockefeller. Mr. Rockefeller is a 4th generation member of the Rockefeller Family and is actively involved in numerous philanthropic and enterprise development projects. He is Co-founder of Legacy Direct along with its Founder and CEO, Ken Brenner.
Kathleen Hessert. Legacy Direct’s Lead Legacy Advisory Consultant and President of Sports Media Challenge, a consulting and training company specializing in reputation management and online word of mouth marketing and measurement. Clients have included NFL and SUPER Bowl MVP’s Peyton and Eli Manning, NBA super star Shaquille O’Neal, NY Yankees Captain Derek Jeter and NASCAR’s Jeff Gordon and Kasey Kahne as well as top tier collegiate programs like the Universities of Texas, Tennessee, Notre Dame and Penn State.
Contact: Kathleen Hessert | 704.906.3600 (cell) | khessert @ sportsmediachallenge.com

Legacy Direct The preeminent resource and trusted advisor for legacy management to the world’s growing community of elite professionals in the sports, entertainment and lifestyle industries. Legacy Direct is located at 30 Rockefeller Plaza, NY, NY.

Sponsor Direct A Sister company to Legacy Direct and also Co-Founded by Mark Rockefeller and Ken Brenner, http://www.sponsordirect.com, is the leading sponsorship solutions company delivering web based sponsorship management, evaluation and measurement tools and sponsorship development to blue chip clients.

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Athens/Geneva (Vocus/PRWEB) February 03, 2011

December?s Match Against Poverty raised US$ 540,000 for ongoing recovery efforts in Haiti and Pakistan, and for disadvantaged communities in Greece, Olympiacos Football Club of Athens and the United Nations Development Programme (UNDP) announced today.

The announcement was made after all proceeds from ticket sales, broadcast rights, sponsorships and direct donations from the 14 December event were received, costs deducted and the total audited. More than 33,000 fans filled the Karaiskakis Stadium in Piraeus to watch top players reach a 2-2 draw.

?We are delighted by the overwhelming support for the people of Haiti and Pakistan,? said UNDP Administrator Helen Clark. ?We are proud that UNDP?s 8th Match Against Poverty provides the opportunity for the public to participate in the recovery of countries devastated by horrific disasters. Partnerships like these help the fight against poverty and exclusion.?

Seventy percent of total proceeds will be donated to Haiti and Pakistan, with 30 percent donated to Argo, the Navy Union for parents of children with special needs, as well as to homeless and disadvantaged communities in Piraeus.

?Greek spectators became the real players in this Match,? said Olympiacos President Evangelos Marinakis. ?Despite the economic crisis in Greece, the spectators filled the stadium in solidarity with the poor.?

For the past eight years, the match has been supported by the F

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Knoxville, TN (PRWEB) August 8, 2006

Digital camera and computer help website MalekTips (http://www.malektips.com)] announced the expansion of its free computer and technology tips library, currently numbering over 3,000 tips. The collection now includes an increased number of articles on pertinent subjects such as digital cameras and photography, removing adware and spyware, using the Internet, and the Windows XP

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Indianapolis, IN (PRWEB) August 11, 2011

Larry is just a boy when he learns he?s not actually a peasant but the son of a king. A magician in red robes with a magical staff appears from the sky with a green alien and gives the boy powers, hoping he?ll serve him when he grows up. The magician?s hopes soon disappear when the black-haired boy grows up and learns about his true heritage from his mother. He becomes the magician?s sworn enemy and vows to save the world from the evil magician.

The Legendary Heroes follows Larry?s adventures from joining a 7,000-strong army, to seeing his father?s hidden castle for the first time and fighting many battles against Venom and his evil colleagues. Spies, magic spells and bargains made with the animal kingdom all add to the excitement of this heroic tale, which tells the age-old story of the fight of good against evil. Larry will be tested on all sides before this story ends and the next adventure begins.

Author Yazan Shehadeh is a 14-year-old from Indianapolis who attends school in Pike Township. He plays sports ranging from football to track and field, his favorite sport. This is his first story. Shehadeh hopes it will make kids smile when they read it.

For more information, visit http://www.legendaryheroesthenovel.com

THE LEGENDARY HEROES: THE BEGINNING

Y.I. Shehadeh

Dog Ear Publishing

ISBN: 978-145750-372-6 – 80 pages – $ 13.00 US

Available at Ingram, Amazon.com, Barnes & Noble

and fine bookstores everywhere

About Dog Ear Publishing, LLC

Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis.

Dog Ear Publishing ? self-publishing that actually makes sense.

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Elkhart, IN (PRWEB) February 5, 2010

What does ozone have to do with the Super Bowl? For a small Indiana firm, thriving in the Hoosier county that is the recession?s poster child, it means tackling one of sports? dirty little secrets at the highest level of competition.

Sports-O-Zone has made its presence felt in a big way with the Colts and Saints along with other NFL teams looking to limit the exposure of its athletes to bacterial infections and other pathogens, including the increasingly hard-to-contain MRSA ? Methicillin-resistant Staphylococcus Aureus. MRSA is a potentially deadly type of drug-resistant ?super staph? that has become more prevalent in recent years.

MRSA and other pathogens are a persistent problem at the high school, college and professional levels, as well, as the bumps and abrasions of contact sports such as football, hockey, lacrosse and wrestling, which leave athletes particularly vulnerable to bacteria transmitted from equipment, uniforms, and even locker room towels. Athletes at all sporting levels have battled such infections.

Sports-O-Zone has been in the forefront of using ozone to eliminate the threat of bacteria. Sports-O-Zone?s patented sanitation chamber uses technology that mimics a lightning strike to create a concentrated amount of ozone that saturates and quickly sanitizes equipment placed in it, such as helmets, shoulder pads and hockey gloves, along with uniforms and towels.

Currently 12 NFL teams, including most of the recent Super Bowl participants, use the Sports-O-Zone Sanitizing System. Unlike wiping down equipment with liquid or spray sanitizers, Sports-O-Zone treatment is a concentrated gas that can permeate every crevice to provide 99.9 percent effectiveness, said Mark Eades, Sports-O-Zone?s director of sales.

With the growing awareness of the potential dangers of MRSA and other pathogens in locker rooms, Sports-O-Zone?s sales have taken off over the past two years, with inquiries continuing to jump so far in 2010. Sport-O-Zone treatments can not only be found at every level of athletic competition but with police SWAT teams, the U.S. Border Patrol, law enforcement and military units as well.

?We have not had a case of MRSA, since starting to use the Sports-O-Zone sanitizing system,? said Dan Davies, Head Athletic Trainer, Bowdoin College.

?This is green method of sanitation,? Eades noted. ?We pull oxygen out of the air and turn it into ozone. When the ozone hits the bacteria, it reverts back into oxygen. There are no toxic chemicals to spray, wipe or irritate the skin. It does the job faster and more thoroughly.?

?We like to think we?re part of what makes a champion by keeping players healthy and able to perform their best,? said Eades. ?As these teams have had to elevate their game to get to the Super Bowl, we?ve elevated the game of countering MRSA. Just shows what the right kind of offense can do.?

For more information about Sports-O-Zone and the challenge of athletic infections, visit http://www.sportsozone.com or contact Mark Eades at 574-294-5797.

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Riverside, CA (PRWEB) August 15, 2006

ProDance 2006 supports breast cancer awareness with its “Dance for Hope” routines taught to over 70 pro sports dance teams from the NFL, NBA, AFL, CFL, and other leagues at LaQuinta Resort and Club in LaQuinta, California, July 30?August 2, 2006.

When ProDance announced that the Breast Cancer Research Foundation would be the official charity for this year’s conference, they had no idea how much of an impact it would have on it’s attendees.

From the ribbons surrounding the registration desk, to the routines taught by John Peters, “pink” was definitely the color of ProDance 2006!

The ProDance “Dance for Hope” routines taught by famed choreographer, John Peters, included pink towels, and pink dance ribbons. “We just thought it would look great out on the field and on the court,” Said John Peters, Choreographer, “and if we do this here and everyone goes back to their teams and let people know why their performing the routines it begets and begets, and more people will be informed.”

?We envision the over 70 teams in attendance holding “Dance for Hope” events in their cities,” said Rosalyn Jones, CEO/Founder of ProDance. ?The routines are crowd-pleasing while spreading the message and increasing the total contribution to The Breast Cancer Research Foundation.”

About ProDance

ProDance is a powerhouse weekend of dance for high-profile choreographers, directors, and dancers representing the NBA, NFL, WNBA, CFL, AFL and other professional sports leagues. Founded in August 2000 by Rosalyn Jones, ProDance?s mission is to ?positively impact each participant by offering effective strategies to improve the overall entertainment value to their respective franchises.? Rosalyn is a former NCA instructor, choreographer for the San Antonio Spurs Silver Dancers (1992-2003), and has owned and operated her own cheer/tumbling/dance studio for many years. For more information, please visit http://www.ProDance.net

Event Coordinator: Cheryl Lawson

About The Breast Cancer Research Foundation

Evelyn H. Lauder founded the Breast Cancer Research Foundation in 1993 as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at leading medical centers worldwide whose research is focused on achieving prevention and a cure for breast cancer in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2005, $ 22 million was awarded to 110 researchers across the U.S. and in Canada, Europe, Latin America, and Israel. Money magazine named BCRF one of America?s eight top charities. The Foundation has received the highest rating from Charity Navigator, four stars, for four consecutive years, which means BCRF has outperformed most other charities in America in efficiently managing its finances. For more information about The Foundation and its work, please visit: http://www.bcrfcure.org.

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ATLANTA, GA (PRWEB) September 22, 2005

One week after its successful re-launch, SportsInsights.com announces its new Sports Investing feature. “Bet Against the Public” is producing impressive results for its members with a 4-1 record on NFL Week 2 games. The “Bet Against the Public” feature uncovers inefficiencies in sports betting marketplace by using economic analysis similar to the stock market. The result is clear: betting against the public can increase winnings. Since the start of the NFL season, SportsInsights.com “Bet Against the Public” analysis has an overall accuracy record of 8-2.

SportsInsights.com’s new “Bet Against the Public” feature reveals more accurate odds by uncovering inefficiencies in the sports betting market. Using Wall Street-like theories found only on SportsInsights.com – “Bet Against the Public” analysis shows that people naturally want to root for a favorite or a winner. The sports betting market knows this and shades the betting lines towards the favorites. In addition, sportsbooks don’t adjust their books to account for the shading which results in an overall mis-pricing of games and encourages people to keep betting for the favorite. “Bet Against the Public” accounts for this bias with analysis based on stock market models to give people a more accurate view of the way people are betting – and it’s often not the favorites.

“Everyone likes a winner but our “Bet Against the Public” feature shows that the public is systematically wrong in picking winners in the NFL,” said Daniel Fabrizio, founder of SportsInsights.com. “By using our Sports Investing tools we remove the bias to root for winners and scores to reveal statistics that are the most accurate to date in the sports betting market.”

SportsInsights.com “Bet Against the Public” analysis begins every Tuesday morning to look at the previous week’s games and then analyzes the upcoming week’s games.

Go to http://www.sportsinsights.com/public_opinion.asp to see how “Bet Against the Public” feature tracks and displays the results from the Sept. 19 NFL games plus a look at this week’s games.

About SportsInsights.com

Founded in 1997, SportsInsights.com is a statistical content site that tracks betting activity at major sportsbooks. SportsInsights.com’s unique content and live betting statistics have propelled it to the forefront of the competitive world of sports information. SportsInsights.com uses pioneering betting charts to track the percentage of bets and money placed on every major sporting event. SportsInsights.com is not a sportsbook or a betting/trading exchange site, but has agreements with six major online sportsbooks, OasisCasino.com, BetWWTS.com, CaribSports.com, Sportbet.com, 5Dimes and Sportsbook.com to display statistics on how any major sporting event is being bet. All information comes directly from online sportsbooks and represents actual bets placed at the contributing sportsbooks. For more information, visit http://www.sportsinsights.com.

*SportsInsights.com invites sports media to take advantage of these and other Sports Investing tools for stories, to provide a unique insight or statistic or a sidebar graphic. All material is copyrighted by SportsInsights.com and must be credited accordingly. Please contact SportsInsights.com at the media contact listed below for more information.

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Dublin, CA (Vocus) October 5, 2010

Dublin Falcons Football and Cheer, a division of the highly competitive Delta Youth Football League (DYFL), is a nonprofit football and cheer traveling squad. In honor of those who have been affected by breast cancer, from family member, friends and the survivors themselves, the Dublin Falcons dedicate its Oct. 9, 2010 games to Breast Cancer Awareness, announced Lisa Gutierrez, Vice President, Dublin Falcons. The games will be played at Castro Valley High, 19400 Santa Maria Avenue, Castro Valley, CA.

All fans attending the games will be presented with a ?Breast Cancer Awareness Pink Ribbon? to wear proudly to join the cause to find a cure. In addition, at half time for each game, donations can be made to find a cure for breast cancer that will be forwarded to the ?Susan G. Komen ? For the Cure? foundation. Donations of $ 5.00 or more will receive a coupon for two free Dublin Falcons special carne asada tacos from the Falcons concession stand.

?Breast cancer is the second leading cancer for women, next to skin cancer, in the United States. Breast cancer is the leading cause of death for women between 20 to 59 years. Globally, a woman dies of breast cancer every 69 seconds. Even men can get breast cancer.? said Lisa Gutierrez, Vice President.

?This is why the Dublin Falcons are dedicating Oct. 9, 2010 games as ?Breast Cancer Awareness? Day. We all know someone with breast cancer or who has died from this disease. It is our privilege to honor all survivors ? Pink Warriors ? and those who have passed.?

For more statistics about breast cancer, go to Susan G. Komen for the Cure.

The Dublin Falcons games are scheduled to play at Castro Valley High School. Jr. Novice game time is 10:00 am; Novice game time is 12:00pm; Jr. Varsity game time is 2:00 pm; and Varsity game time is 4:00 pm. Dublin Falcons encourage family, friends, and fans to attend the game.

The Dublin Falcons program was originally founded in 1968 as the Dublin Knights. The program has since expanded to cover the Tri-Valley and surrounding areas (Dublin, Pleasanton, Castro Valley, Livermore, Danville, and San Ramon). The Falcons are part of a very competitive Delta Youth Football League. The Delta League has been known to have players in their program advance to play competitive football in college and the NFL.

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(PRWeb UK) April 9, 2010

Signs Express (Northampton) celebrated its first anniversary under new ownership by sponsoring Northampton Town’s Easter Monday clash with Torquay United.

One of franchisee Mark Meadowcroft’s first acts when he bought the business in April 2009 was to sign a deal with his local football league club to become official sign partner. Over the last year, the relationship has blossomed. Signs Express (Northampton) has secured new business from a number of fellow commercial partners at the football club, including shirt sponsors Jackson Grundy, and the two organisations have agreed an extension to their agreement. On the field, the team were 20th in League Two on Christmas Day, but have had an excellent run of results in 2010 and by Easter Sunday had risen to sixth in the league.

Meadowcroft chose to invite his team of signmakers to sample the Cobblers’ hospitality. He said: “It’s been an interesting year. We have been profitable, but we’ve had to earn every penny in a very difficult economy. However, we believe that business confidence in Northamptonshire is improving and we are cautiously optimistic that next year will be better. It’s important to say thank you to my team, they’ve worked hard and they and their partners deserve their day out.”

The match itself was watched by Northampton Town’s biggest crowd of the season, but the spectacle was spoiled by a strong wind that blew diagonally across the pitch and ended in nil-nil draw. But the club’s play-off hopes are still firmly alive and Signs Express (Northampton) is still dreaming of a trip to Wembley next month.

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Long Beach, CA (PRWEB) February 4, 2004 -

–On Friday, February 6, 2004, The California Football Association, will host a group of active-duty NYPD and FDNY for the 1st Annual Freedom Bowl at the Long Beach Veterans Memorial Stadium. Between the two New York teams, these men lost 11 members of their family in the Twin Towers. In honor of their comrades’ joint sacrifice, surviving members of these teams have joined into one all-star team, calling themselves The New York Towers.

This game is not just a worthwhile charity event, but also a serious game of football under NFL rules and officiating, the Towers will be competing with an all-star team from the California Football Association, many of whom are being staged for the NFL.

The game will be a tribute to those “Guns” and “Hoses” who carry on every day and will give the teams a chance to inspire the youth of tomorrow. Proceeds will be donated to a scholarship fund set up in the names of The Towers fallen comrades and to the St. Andrews Park Recreational Center in the name of Marquese Rashad Prude, a 13 year old boy who was killed at the center in 2001 in a drive by shooting.

“I was blessed enough to know Marquese. Like many young men in our communities, he was trying to do the right thing and a senseless act of violence took his life much too early. It is not only our responsibility, it is our duty as leaders and roll models to reach back and give our youth the chance at a better life. We welcome the New York Towers, to our backyard and although we plan on giving them a good hurting on the field, we stand united for our youth.

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