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Orlando, FL (PRWEB) March 1, 2010

Real time, real data, real results, and really cool cutting-edge technology got the extra point for digital agency, Purple, Rock, Scissors, who teamed up with the Tim Tebow Foundation for a Super Bowl blitz of its own.

Turning the hype surrounding the controversial Focus on the Family-sponsored Super Bowl commercial into site traffic and hard data for the newly launched Tim Tebow Foundation Web site, http://www.TimTebowFoundation.org, Purple, Rock, Scissors (http://www.PurpleRockScissors.com) scored a touchdown in generating exponential traffic for the site that they strategically engineered to withstand the number of hits it had coming on Super Bowl Sunday and beyond.

?Using intuitive foresight in anticipation of heavy spikes in traffic to http://www.TimTebowFoundation.org, which would naturally stem from any publicity relating to Tim Tebow, such as the future NFL draft, we selected Amazon EC2 to host the site and rigorously tested the hosting environment?s capabilities to ensure that it would remain live despite sudden influxes in the number of hits,? said Bobby Jones, CEO and founding partner of Purple, Rock, Scissors.

Pulled straight from its innovative playbook and as a part of a holistic digital strategy, Purple, Rock, Scissors perfectly executed a technique known as affiliate marketing, where one Web site is used to drive traffic to another and in this case, cleverly utilized the Focus on the Family Web site to pass traffic to the Tim Tebow Foundation site. The results were astounding, with this tactic alone accounting for over 95 percent of hits to the Tim Tebow Foundation Web site and increased awareness, interest and support for the Foundation in the days preceding and following the Super Bowl.

?The Tim Tebow Foundation exists to bring faith, hope and love to those needing a brighter day,? said Tim Tebow, the University of Florida football star and Heisman winner, who is currently preparing for the NFL draft. ?The newly launched Web site (http://www.TimTebowFoundation.org) and official social media pages, allow us to spread our message to a global audience who are equally passionate about our vision and values; to serve those who are going through difficult times. Thanks to our partnership with Purple, Rock, Scissors, we have an informative Web site and official Facebook, Twitter and YouTube pages to give the Tebow Foundation donors and partners, not only a place to connect resources with needs, but a wonderful platform for communicating our vision for A Brighter Day.?

Utilizing an innovative mix of cross-channel marketing tactics, Purple, Rock, Scissors also executed highly targeted grassroots initiatives to build trust in the social media space. By creating official Tim Tebow Foundation Facebook, Twitter and YouTube pages, along with blog outreach efforts, that launched in the weeks preceding the Super Bowl, the foundation was laid to establish the Foundations? authenticity, build awareness and accumulate a substantial fan-base.

?Purple, Rock, Scissors was charged with creating a compelling digital marketing strategy that would bring the Tim Tebow Foundations? vision to life,? said Alex Lirtsman, chief marketing officer of Purple, Rock, Scissors. ?Priding ourselves in the utilization of ahead-of-the-curve technologies, we monitored the results of our initiatives in real time, using ChartBeat. The effectiveness of our strategy was exemplified, as we witnessed huge traffic spikes following the airing of Tim Tebow?s commercials.?

Here are some initial results of the Tim Tebow Foundation?s cross-platform digital and social media campaign, since its Web site was launched on Feb. 2, 2010:

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Bethel, CT (PRWEB) January 31, 2011

Of the more than one million active firefighters in the U.S., 73 percent serve entirely as volunteers. Duracell, in partnership with the National Volunteer Fire Council (NVFC), today kicked-off a national battery donation program, Power Those Who Protect Us, to help equip these volunteer firefighters with supplies they need to help power their everyday tools and life-saving devices, such as flashlights, breathing apparatus and emergency personnel locators.

Sixty-four percent of volunteer firefighters surveyed report that their department is not sufficiently funded to sustain all areas of operations. In fact, 86 percent of volunteer firefighters report that they or their families invest their own money in purchasing supplies and/or equipment for their department, with most of them (73 percent) investing up to $ 500 per year. Duracell and the NVFC created the Power Those Who Protect Us program to raise awareness for the needs of these volunteers who selflessly donate their personal time and income to protect our communities. With the help of consumers, the program goal is to provide 10 million batteries to the 23,000 volunteer fire departments in the U.S. in order to help power devices and life-saving equipment used to keep volunteer firefighters and their communities safe.

?When it comes to the most critical situations, important organizations ? from firefighters to doctors, to the military ? trust Duracell batteries to power the devices they rely on,? said Volker Kuhn, General Manager, North America for Duracell. ?Today, we?re inviting communities across the country to join us in helping power those who protect us: our local volunteer firefighters. With state budgets continuing to tighten, we?ve heard from some of these men and women that they could use some assistance with resources, like batteries, and we want to help.?

Consumers can participate in the Power Those Who Protect Us program by purchasing specially marked Duracell CopperTop battery packs at retailers nationwide beginning today. For every specially marked Duracell CopperTop 10- and 20-pack of AA or AAA batteries purchased, Duracell will donate one or two batteries respectively. Every department will receive a sizable battery donation, in some cases the equivalent of a year?s supply depending on department size, and consumers can help increase the donation to their local volunteer departments even further by directing their battery donation by zip code at http://www.duracell.com/protect or by visiting facebook.com/duracell and clicking on the program tab.

?Volunteer firefighters use batteries for a wide variety of crucial devices, such as personal alert systems, personnel location equipment, communication devices, and flashlights,? said Philip Stittleburg, Chairman, NVFC. ?Funds are tight, so offsetting annual battery purchases provides local volunteer fire departments with genuine value, enabling them to reallocate resources to support the other areas of operation.?

The majority of volunteer firefighters in the U.S. balance careers where they work 40 hours a week or more and their families, many of them with children, while the majority committing up to 20 extra hours a week volunteering at their fire station. Many work into the early hours responding to the majority of emergency calls that come in between 6 p.m. and midnight. Through the Power Those Who Protect Us Program, Duracell and the NVFC want to recognize the hard work these local heroes do everyday, encourage communities to get involved in giving back to them and provide a meaningful supply of batteries to help ease everyday operational costs.

Campaign spokesperson, retired NFL quarterback and two-time NFL MVP, Kurt Warner, is championing the Power Those Who Protect Us program out of gratitude and admiration for the men and women who serve as volunteer firefighters. Having grown up in Iowa next to his local fire station, as a child Warner saw firsthand the commitment, determination and courage firefighters demonstrated on a daily basis. During the campaign, Warner will serve at his local Phoenix-area volunteer fire department, the Wickenburg Fire Department, for a day doing firefighter training such as live fire and rescue exercises and testing equipment. During a media day in New York City on January 31, Warner will share his experiences on behalf of volunteer firefighters across the country in hopes to raise awareness for the need to support these unsung heroes.

For more information or to get involved in Duracell’s Power Those Who Protect Us battery donation program, visit http://www.duracell.com/protect and/or Facebook.com/duracell.

About the Survey

This national survey was conducted online by IPSOS Public Affairs on January 4-11, 2011 using a national sample of 523 volunteer firefighters members of the National Volunteer Fire Council. For more information please visit: http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5104.

About Duracell

Part of the Procter & Gamble Company, Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world?s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in lighting, renewable power and wireless charging technologies to help consumers live life without limits. Visit http://www.duracell.com for more information, follow us on Twitter.com/Duracell_Power, and like us on Facebook.com/Duracell.

About the National Volunteer Fire Council

The National Volunteer Fire Council (NVFC) is the leading nonprofit membership association representing the interests of the volunteer fire, EMS , and rescue services. Organized in 1976, the NVFC serves as the voice of the volunteer fire and emergency services in the national arena and provides invaluable tools, resources, programs, and advocacy for first responders across the nation. Each state firefighter?s association elects a representative to the NVFC Board of Directors.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers

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(PRWEB) February 4, 2008

Over $ 1,000,000 in mostly cash prizes will be given away as part of the biggest football tipping competition ever seen in Australia. The first ten place winners of the Aussie Rules and Rugby League footy tipping competitions will receive a combined cash prize pool of $ 900,000 in cash prizes, with first place in both the Aussie Rules and Rugby League tipping competitions taking $ 250,000 apiece. The first 100-placed tipsters will receive two-tickets to either the Aussie Rules or Rugby League Grand final event.

Sportsbet.com.au Million Dollar Tipping is absolutely FREE to enter.

“I thought it was about time somebody put up some big prize money and I hope this competition makes the 2008 season the most exciting ever for tipsters,” said Matt Tripp.

Registration for Sportsbet’s Million Dollar Tipping competition has opened now for both existing and new Sportsbet.com.au members via the Sportsbet online betting website.

About Sportsbet Pty Ltd

Sportsbet accepts wagers on Australian and International Horse racing, Harness racing and Greyhounds as well as Australian and international sporting, political and entertainment events. Place wagers online or by calling 1800 132 387 (Racing) or 1800 138 238 (Sport).

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Duarte, CA (PRWEB) August 03, 2011

ROTATION, ROTATION, ROTATION, The Bodyweight training market for Sports and Fitness is heating up and the most advanced system is the CrossCore180

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San Jose, Calif. (PRWEB) September 24, 2010

Fanalyze, Inc., ?The Analyze in Fantasy Sports? announced the beta version of the company?s web-based interactive fantasy sports website. Fanalyze is a new, innovative one-stop web application that hosts your fantasy players from different leagues and provides an easy way to do your research. The site provides aggregated team and player stats, rankings, injuries, weather and allows users to cut their research time in half by providing an all-in-one analysis tool.

Each year, 27.7 million people across the United States take part in fantasy football leagues, and fantasy football owners spend an average of nine hours researching and managing their players. Fanalyze users can become the expert analyst by allowing them to personalize their analysis and to develop a winning formula.

?Fanalyze is the only fantasy sports site to have built a unique personalized fantasy sports data aggregator,? said Juan Juan, CEO and Co-Founder of Fanalyze. ?Unlike other fantasy sports websites that do not have comprehensive profiles or player statistics, Fanalyze contains a unique algorithm creating player grades and points level analysis.

Key features of Fanalyze include:

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Pasadena, CA (PRWEB) June 15, 2010 ?

iShop Town, an ecommerce retailer of officially licensed sports gifts and merchandise, introduced a new cash back program for qualified alumni associations. Alumni associations that register at iShop Town will be qualified for 15% cash back on Internet sales where buyers mention the alumni association during purchase.

In order to be eligible for the iShop Town cash back program, alumni groups must register with iShop Town before any purchases are made and place a link on their website to iShop Town. ?This not only lets us know that the person we are dealing with has the authority of make decisions, but let?s alumni members at websites easily find and shop with us? said the CEO of iShop Town. ?We know how difficult it is for alumni associations to fund raise and this helps them raise funds and it helps us with increased exposure. It really is a win/win situation? he continued.

Although the iShop Town Cash Back Program is geared toward their selection of NCAA gifts and merchandise, iShop Town also provides a selection of MLB merchandise and NFL gifts.

?As far as we know we are the only sports themed website to offer a cash back program to alumni programs. We expect this program to give us a competitive edge over an ever growing field of sports themed websites? state the CEO of iShop Town. ?Selling sports themed gifts is a multi-billion dollar industry and we hope that our cash back program gives us enough momentum to firmly establish iShop Town as a serious player in the field?.

Interested alumni groups should visit the iShop Town cash back program for specific details and to register their organization.

About iShop Town:

iShop Town (http://www.ishoptown.com) is a Yahoo based store headquartered in Pasadena, California that offers a variety of merchants an ecommerce platform to showcase their products to consumers with the goal of providing a first class shopping experience. Free fast shipping on top quality sports merchandise is the cornerstone of the service as well as providing the security of shopping that comes with a Yahoo based ecommerce store.

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NEW YORK (PRWEB) August 27, 2008

Going live on Tuesday, Sept. 2 at 4:00 p.m. ET, the channel is timed to coincide with the start of the 2008-2009 NFL football season.

The schedule features 28 shows hosted by 20 expert fantasy sportscasters, including Craig Davis (“Two Feet in Bounds”), Cecil Lammey (“The Audible Drive Block”), and Lyle Konkeil and Kevin Moore (“The Fantasy Football Guys”).

Each weekday brings seven hours of live, continuous programming (aka “Power Blocks”), with an additional one and a half hours on “Super-sized Tuesday” and “Super-sized Thursday.” The channel also features a live, two-hour morning warm-up show on Tuesdays, as well as eight hours of live “Fantasy Frenzy” programming on Sundays.

“BlogTalkRadio’s Fantasy Sports Channel will no doubt be quickly embraced by the 30 million North Americans who are fantasy-sports enthusiasts ? and spend more than $ 3.8 billion annually on this fast-growing pastime,” said Philip Recchia, BlogTalkRadio’s director of programming. “This is a market that’s thirsting for live, expert commentary and interactivity.”

In addition to football, the Channel will also feature baseball, hockey and tennis programming, with basketball, golf, car racing and other sports joining the lineup in the coming months.

About BlogTalkRadio

Launched in August 2006, BlogTalkRadio is a free, web-based radio talk show platform that allows any user with a phone and a computer to host a live, interactive radio show — no downloads or extra equipment needed. Hosts call into the service by phone to broadcast. Each show can accommodate unlimited live listeners. Upon completion of the live broadcast, it is automatically archived as a podcast. Since the company’s launch, thousands of hosts have broadcast more than 100,000 shows. Notable guests on BlogTalkRadio, such as Yoko Ono, Brad Pitt, John McCain, Brian DePalma and more, appear on the Best of BlogTalkRadio page.

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Jacksonville, FL (PRWEB) April 24, 2010

Lady Fanatics, a division of Football Fanatics, announces partnership with the Collegiate Licensing Company (CLC) and University Chic to sponsor a sports apparel fashion contest crowning one lucky student blogger the title of Top College Fashionista.

The interactive contest encourages other college and/or fashion fans to get involved by voting weekly at http://www.fanaticssweeps.com/NYC for their favorite look styled by each of the five designated bloggers. The bloggers are female college students from all over the country who will showcase their fashion talent by transforming ordinary game day gear into outfits for all occasions.

“We are thrilled to launch this innovative Top College Fashionista contest,? said Christie Garton, President of University Chic Media and Publisher of http://www.UniversityChic.com. ?Our UniversityChic.com blogger contestants love their fashion and they love their schools, and the Top College Fashionista contest truly captures this sentiment. I expect that we’ll be seeing more collegiate women’s fashion in the future as a result.?

?We are eager to capitalize on the 80 million female fans of college sports, as well as those who simply love college lifestyle as part of their everyday wear,? said Kit Walsh, Senior Vice President of Marketing for The Collegiate Licensing Company. ?Our unique partnership with Lady Fanatics and University Chic is an exceptional opportunity which allows us to effectively target the female audience and promote fashionable officially licensed collegiate products.?

In addition, one lucky voter will be chosen at random to win a trip for two to the country?s fashion capitol ? New York City. Sixteen other voters chosen at random will win $ 100 gift certificates to Lady Fanatics and signed copies of the book U Chic: The College Girl?s Guide to Everything.

The contest runs for four weeks beginning April 21 and ending May 14, 2010. There is no purchase necessary to participate and fans can vote once per week.

?We are excited to be working with CLC and University Chic to help expand awareness of our brand,? said Brian Lemmey, Marketing Director for Football Fanatics. ?The women?s category is our growing demographic and largest consumer base as far as purchasing power. We?d love to see the game day look spread into mainstream fashion.?

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Sicklerville, NJ (PRWEB) January 11, 2008

The New Jersey Black Cultural and Heritage Initiative Foundation will make its public debut on February 1, 2008 at its launch ceremony to be held at The War Memorial in Trenton, New Jersey at 10:00 am.

Authorized by the New Jersey State Legislature as an independent nonprofit corporation and partner of the New Jersey Department of State, the Foundation is mandated to create public/private partnerships to broaden, deepen and diversify public participation in black arts, history and culture. The foundation is Co-Chaired by Secretary of State, Nina Mitchell Wells and bestselling author and businessman, Stedman Graham.

In celebration of Black History Month and the Foundation’s launch, the ceremony will seek to encapsulate the remarkable story of the Black Diaspora from their African ancestral beginnings to their modern-day legacies through oration and performing arts under the theme “Reflections of Courage … Vision of Service.” Former NFL star and television personality, Irving Fryar will serve as the Master of Ceremony. The program will also feature:

Traditional African dance by the Iwa L’ewa Heritage Dance Ensemble
The endearing storytelling of the nationally celebrated Queen Nur, of Kennedy Center and Broadway renown
The authentic recollections of African American soldiers presented by the 6th Regiment U.S. Colored Troops Reenactors
The modern jazz fusion of the New Jersey Tap Ensemble
The prolific prose of Spoken Word Artist, Lamont Dixon, former co-executive producer of the Russell Simmon’s Def Poetry Jam Philadelphia Tour
The timeless elegance of the nationally acclaimed pianist and composer Geri Allen, accompanied by Sandra Turner Barnes, renowned jazz poet and vocalist
The eclectic repertoire of the Westminister Jubilee Singers
The enthralling choral literature of the Newark Boys Chorus
The pulsating rhythms of the Caribbean/steel-drum-band Random Test with members hailing from Jamaica, Grenada, London, Trinidad, Tobago and Mexico.

In accordance with the foundation’s mandate, all program performers and presenters are New Jersey based.

The foundation will also premiere its NJLivingColor.org website at the launch ceremony. The website, the first of its kind within the state, will seek to promote cultural heritage tourism exploring the legacy and contributions of people of African descent within the state of New Jersey. Initial features of the website will include over 230 arts and history listings of programs, cultural venues and historic places, in addition to over 100 calendar events celebrating black arts, history and culture from across the state. Cultural listings include:

Historic sites identified as a primary residence of a notable black historic figure or community/religious gathering place for early black communities;
Arts venues, performances and/or programs that are either outgrowths of the cultural heritage and artistic expressions of people of African descent, or are multicultural in nature with regards to program content, presenters and/or audiences;
Historic sites that served as the residence to a quorum of known (and unknown) slaves identified through historic documents and/or artifacts;
Museums and/or homesteads that display historical exhibits and/or facilitate programs that are explicitly related to Black History (although the site itself may not);
Historic sites and/or locations identified as having played a role in the Underground Railroad;
Grave sites that are noted as the final resting place of slaves, black soldiers and notable historic figures.
Residences of non-black historic figures that played a significant political and/or advocacy role in history with regards to abolition, slavery and other issues related to people of African descent.

Through its public launch ceremony, website and future endeavors, the foundation will seek to be a part of the unifying voice of the state’s cultural heritage interests, celebrating the legacy, contributions and remarkable stories of New Jersey’s diverse communities and shared history.

The launch ceremony is free to the public, however an RSVP is required by confirming attendance (by email) to njbchifoundation@yahoo.com .

About the NJBCHI Foundation:

The New Jersey Black Cultural and Heritage Initiative Foundation, Inc. is a 501(c)3 non-profit organization. Authorized by the New Jersey State Legislature as an independent nonprofit corporation and partner of the New Jersey Department of State, the foundation is mandated to create public/private partnerships to broaden, deepen and diversify public participation in black arts, history and culture. The foundation is governed by a distinguished Board of Trustees co-chaired by Secretary of State, Nina Mitchell Wells and Stedman Graham. The Executive Director of the foundation is Lawana P. Dykes, co-founder of the foundation and its legislation.

For additional information about the foundation’s authorizing legislation, please access the following link: http://www.njleg.state.nj.us/2004/Bills/PL05/47_.HTM

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New York, NY (PRWEB) February 10, 2011

Everyteam has launched an online sports merchandise and apparel superstore. Powered by Team Fan Shop a leading provider of outsourced e-commerce solutions in the sports merchandise industry the partnership will allow Everyteam to broaden it?s online offering of sports merchandise and apparel for sports fans and shoppers at http://www.everyteam.com.

Founded in 2010 the company features an endless assortment of sports apparel, merchandise (sports jerseys, hats, t-shirts) and sports gear including NBA shop, NFL shop, MMA shop, NHL shop, MLB shop, Premier League and College Apparel. Everyteam carries a majority of major brands from Nike, Adidas, Reebok, New Era, Under Armour, Champion, Cutter & Buck and more. In addition they offer a flat shipping rate on a variety of items, a 365-day return policy and a call center to handles customer inquiries and questions.

Originally a sports social network, web analytics indicated that visitors came to the site expecting sports merchandise so the founders scrapped the sports social network and began selling sports merchandise ever since. Team Fan Shop will support Everyteam.com and it?s digital group with initiatives in marketing, extensive A/B testing, web analytics, email marketing campaigns, database management, search engine optimization, social media marketing and product fulfillment.

Sports merchandise sales are a multi-billion dollar industry; and sports-related businesses are amongst one of the web?s fastest-growing categories. “Our goal is to provide every team for every fan and make Everyteam.com the ultimate sports store by enabling our customers to purchase anything related to sports from merchandise and memorabilia in one location?, states Jason Morrow, co-founder.

The turnover of sports merchandising income in the United States is in the region of $ 15 billion each year. Licensing goods represents 5.4% of total money spent on sports; and sports-related businesses are amongst one of the web?s fastest-growing categories. ?With our offering, it?s important to have a strategic partner that can manage our growth. Research indicates online retail shopping will account for 8 percent of total retail sales, and will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach $ 249 billion by 2014. Three product categories dominate online retail: apparel, footwear, and accessories, so as a company we?re strategically aligned with the continued growth of online retail. Together, those categories represent more than 40 percent of total online retail sales in the US. By 2014, 53 percent of total retail sales in the US will be influenced by ecommerce. Our respective joint initiatives will bring best-of-breed merchandising capabilities to make us the world?s fastest growing sports ecommerce platforms ?, states E Patton, co-investor.

About Everyteam

Everyteam is a privately owned sports merchandise company headquartered in Virginia, offering the largest selection of officially licensed team and league products found anywhere on the web. The founders took their fanatical passion about all sports and sought to develop an exciting online shopping experience and offerings for sports fans.

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